Boise Bra Lady

Girl, You Deserve A Great Bra!

bra fitting specialist

Lisa Atkinson, PT

The Boise Bra Lady

Experience Essential Bodywear

Essential Bodywear is revolutionizing the way women shop for bras! With, one on one personal fittings, virtual fittings or home parties, we are the ultimate personal shopping experience for high-quality women’s bodywear. We help women everyday by making them look and feel beautiful with perfectly fitting EBW collections of bras, panties, fitness and everyday wear.
I am so excited to bring EBW to the Treasure Valley and building a team of amazing women who have the same passion to educate, empower and uplift, each other.
EBW also gives back, by collecting gently used bras for Project Uplift: “I Support the Girls”, for our homeless and transitional women.
When you view our catalogue, you will notice that our models are our EBW reps that represent the “body positive” movement that EBW endorses.
Whether you are a customer receiving a fitting, a Hostess bringing family and friends together, or an Essential Bodywear Representative managing your own Essential Bodywear business, we all strive to send the “Body Positive” message to all women.


Why Essential Bodywear

Schedule a Free 15 min consult at one of our local Boutiques or Virtual

Skip the department stores and book a fitting with a professional certified bra stylist. Schedule an in- home visit or virtual bra fitting with follow up visits to make sure it’s the best fit for you. There is something for everyone. T shirt, Sports, Wireless, Pre Natal, Datenight bras for petite to plus sizes.
Sizes 32A to 44I.

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Host an Event or Collaboration

Earn free EBW products by hosting a Virtual or In home party. Tell your friends and family to skip the department stores, enjoy a professional fitting with a certified bra stylist. While guests enjoy catching up with each other, they can visit the bra boutique will be set up in another room for personalized care and privacy. The before and after pictures are quite surprising and fun! For Virtual parties, your guests can schedule a private virtual fitting before or after the party and have a fun on line experience with friends and family.

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Loyalty Program

I am so excited to be on the ground floor of bringing EBW to the Treasure Valley and building a team of women who have the same passion for helping women, as I do. EBW excellent modules of training to get you certified as a bra stylist. EBW has excellent marketing collateral and excellent rep support, and innovative ideas to be adaptable with the changing times and needs of our reps and customers.

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boise bra fittings
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Host a party and Recieve a free gift!

For More information, visit